Like Lucinda Vandervort who, later in this volume, explores the multiplicity of legal errors in another disastrous sexual assault prosecution involving a gang assault on an Aboriginal girl, Julia chronicles how police and prosecutorial errors played a significant role in the multiple retrials that the complainant endured and that finally produced the officers’ acquittals.
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In contrast, however, Louise Nicholas’ case was not informed by feminist analysis and she was not vindicated personally by the trial outcomes. Perfect for a spontaneous and flexible message and immediate visibility.Julia Tolmie argues that Louise Nicholas’ monumental effort to prosecute three police officers for sexual assaults committed against her, commencing when she was a girl, also achieved what Sean Dewart suggests Jane Doe’s case did, by exposing abuse of power by police and generating a public demand for accountability. A campaign can be launched in fifteen days. While traditional media buying networks are already saturated, wild posting offers great reactivity and responsiveness. From the Eiffel Tower to the Statue of Liberty through Big Ben and the Colosseum, your wild posting campaign may be tomorrow’s new symbol. That's why we offer you personalized services that have proved successful all over the world. Thanks to a very precise geographical targeting, Anolis is by your side to develop your visibility. Each project is unique, and so is each city. To support a product launch or to reinforce brand awareness, there are many wild posting techniques. Our support ranges from the analysis of the target to advice on the communication place, including the implementation and monitoring of the operation itself. Our services are aimed at both start-ups and large structures. The non-media agency Anolis specializes in wild posting and other high-impact street marketing operations. Why should you rely on an agency for your wild posting campaign?Ĭommunication is a full-time business in its own right that requires know-how and expertise. Beyond the risks of sanctions for a wild posting that is badly implemented or too invasive, the benefits of such an operation should not be underestimated. Effective street marketing also means responsible street marketing. Of course, wild posting should not desecrate a historical monument, attack nature within the city or damage some heritage of inestimable value. Some of them have even become tourist attractions in their own right. Street art murals once criticized have now found their audience in major cities. But practices, mentalities and laws are constantly evolving.
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In France, the Environmental Code ( Code de l’environnement) provides for special areas for free posting. The legality of wild posting is a matter of debate. We also communicate outside the European continent, in Tokyo and New York, two of the largest cities in the world.
In addition to Paris and the major French conurbations, our Anolis agency is present in London, Amsterdam, Berlin, Brussels, Barcelona, Madrid, Milan and Rome. That includes cosmetics and ready-to-wear brands, luxury and pure players.Īs an ephemeral campaign, wild posting is a powerful communication weapon to make a long-lasting impression. Nowadays, wild posting is quite widespread in the cultural world to promote the release of a film, a concert or any other event. Step by step, the streetwear brand has invaded the urban space and created a buzz. Kate Moss, Lou Reed, Mike Tyson, Lady Gaga. The brand launched several street marketing campaigns by displaying portraits of many mass culture icons. Coming straight from New York, Supreme is one of the first brands to tap into the potential of wild posting. Originally, wild posting was inspired by the codes of the American underground culture: skateboarding, hip-hop, street art, graffiti, collages. It was first used in France in the late 1990s.
Wild posting is free from standard communication techniques and media. Unlike conventional posting, wild posting allows you to decline a high number of displays. In other words, wild posting makes use of panels of free expression, some construction site palisades or even free posting walls to attract the attention of a target. Launching a wild posting campaign means playing with the alternative aspect of street marketing. Flyposting and bill posting are also two synonyms of the concept. First of all, what does wild posting actually mean? To support the implementation of a conventional communication campaign, wild posting is about standing up in another context.
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