Of course, these expectations will not always be met. Relevant, personalized, uninterrupted marketing messages that simplify day-to-day decisions will be appreciated. Messages and targeting will be personalized in a way that respects users’ ownership of personal data.Ĭonsumer expectations will also change. Artificial intelligence in the advertising of the future will make personalization possible and effective.
Ai wavemaker tv#
In the future, experts expect OOH and TV media to become significantly more digitalized and thus to rely more on AI. In most current cases, Artificial Intelligence is digital, especially Search. IT will soon be even more involved, according to the report by Kate Scott-Dawkins, GroupM’s Global Director of Business Intelligence, and her team.
AI already exists in our current reality and is involved in almost all forms of advertising today. Using Artificial Intelligence (AI) is not a distant future scenario, something like Ready Player One, Terminator or Wall-e. Artificial Intelligence-based marketing currently accounts for $ 370 billion, or 45% of global advertising, and is growing. GroupM experts shows that in just ten years – until 2032 – Artificial Intelligence-supported advertising could reach $ 1.3 trillion, or more than 90% of total advertising investment.
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